The AAP Childhood Immunization Program has developed an Immunization Social Media Toolkit. This toolkit helps pediatric offices build support for immunizations in their own practices and answer common questions outside of the visit while using their role as trusted professionals to inform families about vaccines. The toolkit offers guidance for choosing a social media platform and setting up and managing an account. Pre-written tweets and posts with resources are also available for practices to copy and paste to make social media simpler.
- AAP’s Immunization web page
- CDC’s Social Media web section
- ScienceDaily: High profile Facebook post provides insights into pro- and anti-vaccination beliefs